One product format has survived years of changing Korean beauty trends: the Korean cushion foundation. Lip makeup moves between matte and glossy. Base trends shift from luminous skin to softer semi-matte finishes. Skincare ingredients move in and out of the spotlight. Yet the cushion remains an established part of Korea’s base-makeup market. The reason is … Read more
Korean body skincare is starting to look a lot more like facial skincare. For years, the typical body-care shelf was relatively simple: body wash body lotion hand cream maybe a scrub. But Korean beauty retailers are increasingly organizing body care around more specific concerns: dryness rough texture dead skin trouble-prone skin elasticity brightening sun protection … Read more
Korean scalp care is starting to look surprisingly similar to Korean skincare. Walk through the hair-care section of a Korean beauty store and shampoo is only the beginning. You may find: scalp tonics scalp ampoules scalp serums scalp scalers cooling sprays scalp brushes and products marketed for hair-loss symptom relief. If you are used to … Read more
Korean skincare makeup is becoming one of the more interesting K-beauty shifts in 2026. Look at makeup in Korea and you will increasingly encounter language that sounds as if it belongs in the skincare aisle: soothing barrier moisture serum ampoule Cica hyaluronic acid At first, this can look like ordinary beauty marketing. But there is … Read more
Korean derma skincare is becoming one of the most visible shifts in K-beauty in 2026. The clearest evidence is not a viral serum or a TikTok trend. It is what Korea’s largest beauty retailer is doing with its stores. In late March 2026, Olive Young launched Advanced Derma, a new high-function skincare category developed with … Read more
Medicube is one of the most visible Korean skincare brands outside Korea right now. The Zero Pore Pad turns up in Amazon bestseller lists, the Collagen Night Wrapping Mask circulates on TikTok as an overnight “glass skin” trick, and AGE-R devices have become part of the brand’s international identity. So, is Medicube popular in Korea, … Read more
If you follow K-beauty outside Korea, COSRX can feel almost unavoidable. The Advanced Snail 96 Mucin Power Essence, the Low pH Good Morning Gel Cleanser and the brand’s acne patches have been recommended for years across Amazon, TikTok, Reddit and international beauty retailers. For many shoppers, COSRX is not just another Korean skincare brand. It … Read more
Is BIOHEAL BOH popular in Korea? If you follow K-beauty outside Korea, you may have started seeing the brand more often. Its purple Probioderm 3D Lifting Cream is now sold through Olive Young’s US store, and the brand has expanded into serums, masks, mists and collagen-focused skincare. But whenever a Korean beauty brand becomes more … Read more
If you follow K-beauty outside Korea, Anua can feel almost impossible to avoid. Its Heartleaf 77 Soothing Toner and Heartleaf Pore Control Cleansing Oil both appear repeatedly in English-language K-beauty coverage. So there is an obvious question: Is Anua actually this popular in Korea, too? The answer is yes — but the Korean version of … Read more
If you want to know what is popular in Korean beauty right now, Olive Young’s ranking page seems like the obvious place to look. And it is useful. Olive Young describes its sales ranking as based on online sales data (Korean), so this is not an editor’s list or a collection of products chosen because … Read more